offering
early-stage founders in deep tech and mission-driven spaces face a specific problem: the marketing has to be right, the budget isn't there for a full senior team, and most marketers don't understand the space well enough to operate independently
that's the gap i work in
marketing strategy
for companies that have something real but haven't built the marketing foundation yet—messaging and positioning that's specific enough to actually mean something, icp definition that goes beyond job title and firmographic, value props that hold up under scrutiny from a technical buyer, a story that connects what the technology does to why it matters, and channel selection based on where your actual buyers are, not where the playbook says to go
brand development
from brand kit to voice to audience definition—the full foundation, for companies that need to build it from scratch or rebuild it because what they have isn't working
vertical development
some companies aren't entering a market—they're creating a category within one, the industries i've worked in weren't shopping for what my clients built because nothing like it existed, my job was to take genuinely novel technology into industries with established buying patterns, existing vendors, and no frame of reference for what we were offering—and build the case from zero, both verticals reached multimillion-dollar pipeline, that work starts with making the problem legible before you can make the solution credible
consulting & advisory
direct work with founders, ceos, and operators on brand, narrative, and go-to-market—this is for the people who need a senior marketing brain in the room without the overhead of a full-time hire, i work retained and project-based depending on what the situation calls for
i don't work with everyone who reaches out—i work best with founders and organizations building something genuinely important in a space that's hard to explain, if that's you, let's find out if it's a fit